NASCAR fans and all members of the Las Vegas community are being called upon to help those in need by participating in the NASCAR Foundation's fourth annual Blood & Marrow Drive Presented by Nationwide Insurance on Thursday, Sept. 11.

The blood drive will be held at Las Vegas Motor Speedway's infield media center from 9 a.m. to 7 p.m. LVMS is one of more than 25 NASCAR tracks participating in this annual event. Anyone who donates blood will have an opportunity to add their names to the bone marrow registry through the National Marrow Donor Program.

This is the fourth year the Las Vegas Chapter of Speedway Children's Charities and LVMS have hosted the blood and marrow drive. The largest effort of its kind within the motorsports industry, the NASCAR Foundation Blood & Marrow Drive has collected enough pints of blood and names for the National Marrow Donor Program's registry to potentially save more than 20,000 lives since its launch in 2006.

"Last year the national blood drive collected 4,261 pints of blood that was vital to people in need," said Mike Helton, NASCAR president and NASCAR Foundation board member. "We continue to be very proud of the work accomplished and ask the industry and the fans to rally around this important cause. We appreciate the continued support of Nationwide Insurance, our tracks and all the NASCAR fans who come out every year to donate blood and help save lives."

To donate blood, individuals must be at least 17 years of age, weigh at least 110 pounds and be in good health. Those who donate blood will have the opportunity to win passes to the Neon Garage for the 2010 NASCAR Sprint Cup Series Pole Day at LVMS. All donors will receive two free tickets to the Las Vegas 350 NASCAR Camping World Truck Series race on Sept. 26.

Individuals may register to donate by visiting www.bloodhero.com and type in the sponsor code: NASCAR. Appointments may be scheduled by calling (702) 562-2166.

For more information on the National Marrow Donor Program and the bone marrow registry, please visit www.marrow.org.

United Blood Services has been the Las Vegas area's non-profit community blood provider since 1943 and serves patients in more than 20 hospitals in Southern Nevada. The United Blood Services network is one of the nation's oldest and largest non-profit blood-service organizations, and is a founding member of America's Blood Centers and the AABB.

Making a difference in a child's life is the focus of Speedway Children's Charities. SCC strives to do this in collaboration with the non-profit organizations it supports nationwide. Individually, SCC's local chapters identify the needs of children in their communities and award grants to organizations that address them. Last December, the Las Vegas Chapter of Speedway Children's Charities granted $290,000 to 57 local children's charities during its annual grant distribution ceremony.